THE W hotel chain is aggres sively laying claim to the letter W, no matter what President Bush's nickname is. The group behind the chain, Starwood Ho tels & Resorts Worldwide Inc., has fired off legal let ters to two political merchandisers, de manding they re move the letter W — as in George W. Bush — from "ap parel and accesso ries" they are selling. The of fending items include baseball hats and T-shirts "that mimic the trade dress of the W hotels, which has the effect of erod ing the unique brand identity developed in the W logo."
It is listed under "gossip" so it may be an urban legend. But somehow I suspect it is not.
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