Even NBC Hates MS

We all knew it was coming. It was just a matter of time. The "multimedia partnership" that was supposed to combine NBC's excellent reporting with Microsoft's... uh... monopolistic tendencies? Well, anyway, the result has been a channel where the average number of viewers appears to be 3. Not a 3 share. Just 3. Finally, NBC has seen the light and is severing the MS from its channel.

The new channel will be called NBC News Channel, according to the Internet's Drudge Report — apparently losing its connection to software giant Microsoft. The change has long been rumored to be in the works. Last March, it was reported that NBC and Microsoft (the "MS" part of MSNBC) were negotiating to sever their nine-year partnership for the channel...An MSNBC spokeswoman yesterday labeled the report "nothing more than an Internet rumor."

Maybe now, finally, the pressure to create an Apple-Disney channel will abate.