A new way to recruit priests

The BBC is running an interesting little story on the Catholic Church in Britain starting to use beermats (I believe that would be a coster in America) as a way of recruiting new priests. I suppose there is no better time to get a guy to give up his right to marry than when he is flat drunk. The article does go into some of the other options being looked at, but most of all it highlights that the Church does need to reform its policies surrounding what a priest may or may not do.