10 Ocak 2005 Pazartesi

One Label Gets It Right

In 1998, the general population would buy cds and, at most, make a copy for a few friends. Then came Napster. The music industry saw this tool that would allow users to swap music all over the world and panicked. They made it the forbidden cookie jar and, just like a little kid with that cookie jar, most of us just wanted those cookies more. While the RIAA is within its right to protect its intellectual property, the numerous lawsuits and scare tactics have left a bad taste in many peoples' mouths. In the end, the RIAA ended up with many people now feeling that music should not cost them anything as if they have a right to it.



Personally, I would have rather seen something like Inpop Records is doing. They realize that their customers want to be able to listen to an artist and sample their music before buying the entire CD. Not only are at least one of their bands on the iTunes Music Store, they also offer a free download (and promise to update selections). This allows consumers to hear a full song and decide if they like the band, then go and buy the songs they like at the iTunes Music store, and then, if they really like the band, buy the full cd at a later date. They only ask for your e-mail address and zip code, but you don't need a username or password so you can give false information if you're worried about spam. I'd encourage readers to check Inpop Records out as well as checking the iTunes Music Store for the free single of the week.

Hiç yorum yok:

Yorum Gönder