23 Mart 2006 Perşembe

Amazon.Com Accused of Being Pro-Life

Ah, the perils of providing online convenience. Amazon.Com has a feature similar to Google's "Did you mean..." feature to help shoppers find spelling errors in user inquiries. It is based on both a spelling feature (checking search terms against a spell checker) and on an AI algorithm based on past searches. Well, apparently of late, typing abortion into the Amazon.Com search brought up "Did you mean adoption?" Pro-choice advocates are up in arms against this apparent "bias." Personally, if Amazon.Com did have a bias, I'd be more likely to buy from them. But that being said, this looks like a natural outgrowth of the AI algorithm to me. Many women in times of crisis considering abortion would also be considering adoption. Many philosophers seeking information on the ethics of abortion would also be seeking information on adoption as an alternative. You get enough people seeking the same things in sequence, conclusions will be drawn.

This will not be the last one we'll see in "Did you mean..." controversies. It is only a matter of time before we see more unexpected connections showing up.

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