30 Kasım 2005 Çarşamba

Will Newspapers Survive the Web?

Slashdot has up an interesting opinion piece on what newspapers need to do in order to remain relevant and profitable in a blog-infested world where information is available on the web for free. The core of their argument is that in order to compete with the rest of the web, newspapers should move to an interactive website model and sell paper "snapshots" of their web presence thru their traditional markets. By targetting customers precisely with keyword and location-based ads, they argue that newspapers can not only survive but also thrive in a web-based world.

It is an interesting take on the media revolution being driven by cheap web access. Personally, the only newspaper I still subscribe to is the local one (to find out where to go to vote, and when trash is being picked up). And even that one I only read on rare occasions. But I know I would pay to pick up a paper copy of my favorite sites, when I am on the road and have less web access.

Warning to the Feint of Heart: Slashdot's article is clean, but their moderated community is not always so. Those sensitive to foul language will want to restrict their reading to the article itself.

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