20 Ekim 2005 Perşembe

Pro-Mac Media Bias?

This article from PC Magazine makes me guffaw. Essentially, the argument is that every technology writer, editor, and decision maker is a Mac user - an exclusively Mac user - so all coverage of computers is biased towards Apple. And the article is phrased as an accusation, as though it were the HEIGHT of irresponsibility for the tech press to be in this state of affairs.

Apparently, this writer was not paying attention in the 1990s when every third news story was "Apple to declare bankruptcy" or "Apple Computer is doomed." At that time, every story about Apple was negative, every tech writer bragged about his advanced 486 system, and every release of Windows 9x was greeted at the final nail in Apple's coffin. If tech writers are now 90% Mac users, it is because Apple fought back from nothing to the current status quo. And very few of those tech writers worth their salt are likely to have no memories of the 90s when Apple was the whipping dog.

This is not to say there may not be a media bia toward Apple, in the same way there is a media bias towards BMWs and Hybrid vehicles - they are the cool thing right now. But I doubt it has to do with some unfair balance of useage in the newsroom.

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