Would you support the Coca Cola Celtics?

CChair (el brother de mio) brought this post from Mark Cuban's website to my attention. I am not sure how to feel about this. On the one hand, I feel that the NBA is a private organization that can do what it wants. On the other hand, I always found the "cover every square inch with advertising" of NASCAR to be repulsive.

7 or 8 million people saw the Spurs play the Suns Monday night on ABC. Far more saw the game and highlights around the world. We can’t sell ads in 212 broadcasts around the world, we can sell branding on our uniforms that will reach those viewers around the world.
Putting a logo(s) on our jerseys is the way for us to open the door to every major international company who may only do limited business in the US, to become a customer of the NBA and its teams.

What do you think? Would you go to a Toyota Nets game? Would you rather root for the Enron Lakers or the Haliburton Nuggets?