I'd like a McFish and Finding Nemo to go

McDonald's is trying out a new service, in selected markets, of DVD vending machines. The cost is $1 day for the rented movies, then you can return them to any other McDonalds that has the same service. It seems interesting, though I wonder if it will actually help their profits, which have been lagging quite a bit in the past few years. Not so sure I would really want to rent my DVD from a fast food place either, but I can understand why it would be appealing. I guess we'll have to see.