Prior to the release of the iPad, I was a big fan of the Amazon Kindle. And I am still a big fan of the Kindle service and use it all the time on the iPhone and iPad. The ability to have the same books everywhere is invaluable to me.
But I will admit that the new Kindle 3 due out in a few days is a compelling upgrade. Faster processor, better battery, lighter, and now with Wifi. So, I am looking forward to reviews like this one highlighting the new device. I do believe eBooks are the future - if only as ONE aspect of reading. And Amazon hopes to own the category, even in the age of the iApps.
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