File this under "Too good to be true"

Anyone who has been overweight for a while can probably relate to my skepticism about this story. It has the hint of truth, but probably lacks the WHOLE truth.

It's the no-diet diet, an approach the Brigham Young University health science professor used to lose 50 pounds and to keep it off for more than five years.
Hawks calls his plan "intuitive eating" and thinks the rest of the country would be better off if people stopped counting calories, started paying attention to hunger pangs and ate whatever they wanted.
As part of intuitive eating, Hawks surrounds himself with unhealthy foods he especially craves. He says having an overabundance of what's taboo helps him lose his desire to gorge.
There is a catch to this no-diet diet, however: Intuitive eaters only eat when they're hungry and stop when they're full.

Of course, the problems are (1) that most compulsively overweight folks have a hard time differentiating between "physically hungry" and "mentally hungry", and (2) many folks who have done the diet/binge/diet/binge cycle have lost the ability to tell when they are full.