Google collecting kid's SSNs

The short version: under the guise of a drawing contest, Google is asking parents to give up their children's social security numbers, place, and date of birth. If you missed it your bank and insurance company are no longer allowed to gather this kind of info, because of fears of identity theft and/or misuse of personal information. But somehow Google thinks they're different.

What could be wrong with filling out a few entry forms?

A national, commercial database of names and addresses of American children, especially one that includes their dates of birth and SSNs, would be worth many millions to marketing firms and retailers.

Of course, data collection is not the reason Google gives for doing this competition. Their FAQ says it's because "We love to encourage and celebrate the creativity of young people..." etc. If that's so, then why on earth would the contest's original Parent Consent Form ask for the child's city of birth, date of birth and last four digits of the child's SSN? Along with complete contact info of the parents.

You see what Google knows and many parents don't know is that a person's city of birth and year of birth can be used to make a statistical guess about the first five digits of his/her social security number. Then, if you can somehow obtain those last four SSN digits explicitly -- voila, you've unlocked countless troves of personal information from someone who didn't even understand that such a disclosure was happening.

This kind of data can be linked with other databases to target advertising. It's worth many times more than what Google will spend on prizes (each State Finalist gets a T-shirt!).

Should we ban chocolate milk from schools?

When I was a kid, I hated milk. It was a mostly irrational hatred, but the white stuff simply had no appeal to me. There were only two ways to convince me to drink milk: soda milk or chocolate milk. Now, facing the obesity epidemic, some are arguing that chocolate milk should be banned from schools. I will admit that cutting sugary drinks (i.e. soda and lemonade) from my diet did make a huge difference in my weight.

While milk has been the keystone of America's school lunches since the federally subsidized program was established in 1946, the role of chocolate (and other flavored) milk has become a focus of late following a 2006 rule that required schools to establish comprehensive "wellness programs." Public school districts in Berkeley, Calif., and Boulder, Colo. — two of America's more progressive towns — have removed the drink from their list of daily offerings, opting for low-fat, organic white milk instead. That's a perfect way to force kids to shun milk completely, says the dairy industry.

My own opinion is that banning chocolate milk is likely to backfire and cause kids to drink soda instead. That's what they really want, after all, thanks to persistent advertising. Thus, the kids are left without the nutritional value of milk entirely. But I am interested to see what Mod-Bloggers think.

Why Data Centers and Playgrounds Are Not the Same

Data centers are great places. They house the (or a) heart of a company's computer system. In the summer, they're normally quite comfortably cool. They've got lots of little blinking lights. Playgrounds are also great places. You can run around and play all sorts of games with your friends. Unfortunately, when you get a kid that thinks the data center is the playground, well, let's just say that the data center is no longer a part of the Take Your Child To Work Day tour.